Sofitel is inside the Nusa Dua ITDC enclave, 13 km south of the airport. Budget options exist and are cheaper: a metered Bluebird taxi from the airport counter usually runs IDR 250,000–350,000, and a Grab or Gojek booked from the airport’s ride-hail holding area is often IDR 150,000–250,000. Those are honest figures, and if the only thing you want is the lowest fare, a metered taxi will beat us on price.
Our fixed IDR 1,793,000 (~$110) is a premium service, not just a ride. The driver meets you inside arrivals with a nameboard, tracks your flight so a delay costs nothing, covers the Bali Mandara toll and airport parking, and knows exactly where Sofitel sits on the northern beach of a gated enclave that confuses first-time drivers. The fare is locked before departure and free to cancel up to 24 hours ahead. The verdict: a fair price for a private, met-on-arrival transfer to Sofitel Bali Nusa Dua is around IDR 1,793,000 ($110) — you can pay less only by queuing at the counter or walking to the Grab zone yourself.